Building AI-First Experiences,
Human Always.
Hands-on, AI-forward product design leader with 20+ years of experience building digital products, platforms, and high-performing design organizations.
Simply put, I build the conditions where teams do their best work.
And I stay in the work, always.
End-to-end leadership spanning digital strategy definition, future-state vision, and hands-on execution for leading global brands.
What I do
Leads the strategic growth and performance of the UX discipline at Fantasy.co. Establishes standards for design excellence and delivery at scale. Partners with senior clients across key global accounts to drive meaningful business impact.
Head of User Experience
Member of the executive leadership team at Fantasy.co, shaping organizational vision and long-term strategy. Establishes culture, operating models, and leadership alignment in support of core business objectives.
Executive Leadership
Deep expertise across digital strategy, experience design, and large-scale execution. Proven ability to align business objectives, technology, and design to deliver complex initiatives at speed. Strength lies in translating 0 to 1 concepts into market-ready experiences through hands-on creative direction across brand, visual design, UX, motion design, research, and content strategy.
Cross-Disciplinary
Featured Experience
Featured Case Study
A selection of product experiences that I have successfully launched into the market.
What I’ve Launched
Royal Caribbean App
An end-to-end reimagining of Royal Caribbean’s flagship app, launched in nine months to redefine the cruise experience from pre-boarding through onboard engagement.
Measuring Success
• 22% increased onboard WiFi sales
• 45% increase in on-board reservations
• 4.8 average star rating in app store
UFC Website + App + TV
A reimagined digital storytelling platform designed to elevate UFC as a global challenger brand and deepen engagement with audiences worldwide.
Measuring Success
• 60% increase in time spent on Athlete pages
• 53% increase in referrals to UFC.TV
• 47% increase in UFC.TV transactions
Sleep IQ App
A seamless hardware-to-software ecosystem that translated biometric sleep data into meaningful, behavior-shaping insights through a unified mobile experience.
Measuring Success
• 4.5 average star rating in app store (131,000+ Reviews)
• 47% decrease in support calls from app
A digital ecosystem designed in parallel with the Academy Museum’s construction, extending the magic of movies beyond the building through immersive, end-to-end visitor experiences.
Measuring Success
• 4.7 average star rating in app store
• Successful Bloomberg grant of $300 million
• Academy Board of Directors Alignment & Sign off