Designer. Builder. Leader.
AI-forward, hands-on product design leader actively designing and building digital products and platforms within high-performing design organizations.
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Currently leading Nubank’s global design team.
Shaping experiences for 140M+ customers worldwide.
Featured Case Study
What I’ve Launched
A selection of product experiences that I have successfully launched into the market.
Royal Caribbean App
An end-to-end reimagining of Royal Caribbean’s flagship app, launched in nine months to redefine the cruise experience from pre-boarding through onboard engagement.
Measuring Success
• 22% increased onboard WiFi sales
• 45% increase in on-board reservations
• 4.8 average star rating in app store
UFC Website + App + TV
A reimagined digital storytelling platform designed to elevate UFC as a global challenger brand and deepen engagement with audiences worldwide.
Measuring Success
• 60% increase in time spent on Athlete pages
• 53% increase in referrals to UFC.TV
• 47% increase in UFC.TV transactions
Sleep IQ App
A seamless hardware-to-software ecosystem that translated biometric sleep data into meaningful, behavior-shaping insights through a unified mobile experience.
Measuring Success
• 4.5 average star rating in app store (131,000+ Reviews)
• 47% decrease in support calls from app
A digital ecosystem designed in parallel with the Academy Museum’s construction, extending the magic of movies beyond the building through immersive, end-to-end visitor experiences.
Measuring Success
• 4.7 average star rating in app store
• Successful Bloomberg grant of $300 million
• Academy Board of Directors Alignment & Sign off
Academy Museum of Motion Pictures Website + App
Nike (Confidential)
A confidential, multi-year initiative delivering customer-facing experiences that advanced Nike’s digital, retail, and brand evolution.